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Principles and Practices

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Listening is Key to Big Donor Fundraising

Major gifts are essential to long-term sustainability of most nonprofits. Yet, it can be easy to spend all our time focused on the "pitch" to major donors while neglecting a primary way to solicit and keep those donors; by listening to what they have to say. Read the following article by Gail Perry on how to improve your listening skills when it comes to major donors: Listen-your-way-to-a-Big-Major-Gift

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