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This Web site, the Ad Council, produces distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. This site provides tips for developing a PSA, pro-bono PSA development, and research studies such as September 11th Public Opinion Research, the Impact of Public Service Advertising Campaigns, Secrets of Highly Clickable Banners, and more.
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This book discusses how to create eye-catching annual reports to capture and keep readers' attention. Key Terms: annual reports, effective annual reports, management, organizational management
Pitfall:
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Putting Together Press Kits at the Last Minute
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Have press kits on hand with your statement of purpose, background, profiles of your spokespersons, a contact list, press clippings from previous articles, and additional items such as annual reports.
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This article provides examples, ideas and samples for preparing effective marketing materials such as flyers or brochures. Important techniques such as repetition, alignment and proximity are explained as well. Key Terms: effective marketing, effective newsletters, marketing and communications, written and oral communications
Preferred Practice:
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Collect Testimonials
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Display testimonials from clients, donors, volunteers, members, and stakeholders throughout your Web site and brochures for greater impact.
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