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This article discusses seven key concepts for using the Internet to impact grassroots advocacy. Key Terms: advocacy, communication, constituency,development, grassroots advocacy, online advocacy, public policy
Preferred Practice:
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Build a Grassroots Advocacy System to Impact Public Policy
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An effective grassroots advocacy system, with good communication and willing participants, is an essential part of building a constructive relationship with elected officials and having impact on public policy.
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This article discusses ideas and actions to effectively use email lists and Web sites for advocacy online. Key Terms: action alerts, advocacy, effective email, civic engagement, communication, content database, marketing, networking, online networking, technology, Web site content
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This course teaches communication, lobbying, research, and many more skills needed to become an effective advocate. Key Terms: advocacy, communication, congress, effective communication, lobby, lobbying, media relations, message, political system
Preferred Practice:
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Use An Outside Lobbyist As Part of Your Advocacy Campaign
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After you have created an internal public policy program within your organization, using an outside lobbyist can be an effective strategy.
Pitfall:
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Relying on an Outside Lobbyist for Most of Your Advocacy Activities
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Though outside lobbyists can be an important part of your team, they do not take the place of developing an active grassroots public policy program within your organization.
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Limiting Your Impact by Not Clearly Distinguishing Lobbying Activities from Advocacy Activities
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Advocacy refers to any activity that attempts to change government policy, while lobbying is a subset of advocacy that aims to influence specific legislation, which means it is aimed at a legislative body.
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This article discusses several effective methods for advocacy groups to use in communicating their issues. Key Terms: advocacy and lobbying, advocacy groups, effective advocacy, legal considerations, marketing and communications
Preferred Practice:
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Promote News Stories, Editorials, Op-Ed Pieces, and Letters to the Editor in Support of Your Position
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Press coverage in a targeted legislative district and supported with grassroots lobbying by influential members of your nonprofit community, creates the best opportunity to have impact on a public policy issue.
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