Resources in Online Communication

 

High Tech vs. High Touch | Direct Link

This article argues that technological advances can and should not replace interpersonal communication in public relations.

Key Terms: effective communication, marketing, online communication, public relations, technology

Published: 2001


A Nonprofit's Guide to the Blogosphere | Direct Link

This article describes how an organization can best use information provided on blogs, and how to promote a blog. Ideas are provided on how organizations can create useful blogs.

Key Terms: blog, blogger, marketing, online communication, technology

Author: TechSoup.org | Published: 2006


Beth's Blog: How Nonprofits Can Use Social Media | Direct Link

This blog provides examples, links and ideas for nonprofits in the usage of social media. A listing of nonprofit technology bloggers is also available.

Author: Kanter, Beth


NPower | Direct Link

This Web site provides technology articles, tips and guides through the websites of its six regional affiliates. The site features free tools and resources dedicated to topics such as networking, security, technology planning, consultants, hardware, software and much more.

Author: Npower | Published: 1999


One/Northwest | Direct Link

This Web site features a wide variety of articles on technology issues such as hardware, software, email, the web, networking and security.

Author: OneNorthwest | Published: 1995


Podcasting: A New Voice on the Net | Direct Link

This manual provides directions on creating, posting and promoting podcasts. It also describes how podcasts can be effectively used by nonprofit organizations.

Key Terms: broadcasting, marketing, new media, online communication, podcast, RSS feed, technology

Author: TechSoup.org | Published: 2005


Ready to Start Blogging? | Direct Link

This article provides the basic guidelines for creating a blog. Helpful tips are provided on aspects that might otherwise be forgotten by first time bloggers when creating and maintaining a blog.

Key Terms: blog, blogging, marketing, new media, online communication, permalink, RSS feed, technology

Author: TechSoup.org | Published: 2005


Share Your Nonprofit's Videos with the World | Direct Link

This article describes how an organization can use online videos as a marketing tool on popular video sharing sites. Tips are provided on how to make the process of creating and uploading videos simpler; as well as warning about copyright violations.

Key Terms: increase exposure, marketing, new media, online communication, Public Service Announcements (PSA), technology, video-sharing

Author: TechSoup.org | Published: 2006 | Submitted by: Ashima Saigal


Should Your Nonprofit Launch a Blog? | Direct Link

This article provides a definition of the term "blog", examples of nonprofit organizations that use weblogs, and ways to incorporate the use of blogs in your own organization.

Key Terms: blog, blogger, marketing, new media, online communication, RSS format, target audience, technology

Author: Nancy Schwartz & Company | Published: 2004


Strategic Communications in the Digital Age: A Best Practices Toolkit for Achieving Your Organization's Mission | Direct Link

This toolkit provides best practices in strategic communications and includes articles, peer-to-peer learning, and other tools.

Key Terms: audience development, communication, marketing, mission, online communication, strategic communication, technology,

Author: Benton Foundation | Published: 2001

Pitfall:

Being too Busy to Plan