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This toolkit provides best practices in strategic communications and includes articles, peer-to-peer learning, and other tools. Key Terms: audience development, communication, marketing, mission, online communication, strategic communication, technology,
Pitfall:
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Being too Busy to Plan
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Don't let the daily demands of operating a nonprofit keep you from building a solid marketing and communications plan that is directly tied to your organization's mission and goals. You can't be strategic without one.
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