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Ad Council \| Direct Link This Web site, the Ad Council, produces distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. This site provides tips for developing a PSA, pro-bono PSA development, and research studies such as September 11th Public Opinion Research, the Impact of Public Service Advertising Campaigns, Secrets of Highly Clickable Banners, and more. Author: Advertising Council
American Marketing Association \| Direct Link This Web site, the American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. This comprehensive site provides best practices, articles, reports, webcasts and a newsletter focused on marketing, public relations, advertising, trends and industry news. Article topics include focus group principles, guided selling, legal/regulatory issues, employee communications, media, brand equity research, focus groups/qualitative research, questionnaire design, couponing, and others. Author: MarketingPower, Inc.
Basic Facilitation Skills \| Direct Link This article presents a basic introduction to meeting facilitation. Included are sample meeting charters, agendas, and evaluations. Key Terms: communication, facilitation, meeting facilitation, public meeting, public speaking, staff development, written and oral communication Author: Burke, Dennis; et al. \| Published: 2002
Center for Communications and Community \| Direct Link This Web site includes guides on how to write a public service announcement and press release, telephone and email accuracies as well as outreach tools in several areas. It also features its own magazine, entitled Context. Author: Center for Communications and Community \| Published: 1999 Preferred Practice: Know That Urging the General Public to Join Your Advocacy Efforts Can Be Considered Grassroots Lobbying Involving the general public in your advocacy campaign can be very effective, but know that this can constitute lobbying if you are communicating to the general public, referring to specific legislation, expressing your views, and asking them to take action to contact a legislator. Source: Johnson Center of Philanthropy Build a Grassroots Advocacy System to Impact Public Policy An effective grassroots advocacy system, with good communication and willing participants, is an essential part of building a constructive relationship with elected officials and having impact on public policy. Source: Johnson Center of Philanthropy
Changing the World: A Guide to Public Meetings \| Direct Link This article provides a comprehensive overview of how to be effective in public meetings. Its premise is that knowing how to act effectively in public meetings increases the ability to persuade policymakers and improves the negotiation position. Key Terms: advocacy, communications, marketing and communications, meetings, negotiation, public meetings, written and oral communications Author: Vermont Institute For Government \| Published: 2000
Coalition Facilitator Guide \| Direct Link This article provides tips on how to effectively facilitate coalitions and alliances. It addresses how to conduct meetings, bring diverse ideas together and help groups work toward mutually identified and achievable goals. Key Terms: advocacy, coalition, collaboration, communication, facilitator, partnership Author: Ohio State University Extension
Market Research Portal \| Direct Link This Web site has resources about market researchers, market research buyers, and a marketing glossary to help the users from the professional to the academic. Author: Market Research Portal
Meeting Facilitation: The No Magic Method \| Direct Link This toolkit presents tips on conducting successful meetings by setting goals, agenda planning, effective facilitation, evaluation, and closing. Key Terms: advocacy, communications, facilitation, governance, marketing and communications, meetings, organizational management, public meetings, staff development, written and oral communications Author: Lakey, Berit \| Published: 2002
Meeting Miscellany \| Direct Link This article discusses the differences between formal and informal meetings, how to determine which style is appropriate, and how to effectively conduct both types. Key Terms: advocacy, communication, governance, marketing and communications, meetings, organizational management, public meetings, written and oral communications Author: ben Asher, Moshe \| Published: 2002
Nancy Schwartz & Company \| Direct Link This Web site, Nancy Schwartz & Company (NS&C), provides nationwide marketing and communications services ranging from strategy through implementation to corporate and nonprofit organizations. This site provides a variety of articles on branding and messages, email and e-newsletters, media relations, people, planning and evaluation, and strategy. Author: Nancy Schwartz & Company \| Published: 2000
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