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This Web site, the Ad Council, produces distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. This site provides tips for developing a PSA, pro-bono PSA development, and research studies such as September 11th Public Opinion Research, the Impact of Public Service Advertising Campaigns, Secrets of Highly Clickable Banners, and more.
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This web site, All About Public Relations with Steven Van Hook, provides an abundance of tips, links, and resources covering the many facets of successful public and media relations including marketing and crisis management. Hook exemplifies his experience working with international clients including CBS, BBC, and the New York Stock Exchange, seeking to serve a target audience of public relations professionals, agencies, small business operators, nonprofit organizations and PR newcomers. He has also been a TV producer, news anchor and an NBC affiliate news division manager; newspaper columnist; and radio newscaster and talk-show host.
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This Web site, the American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. This comprehensive site provides best practices, articles, reports, webcasts and a newsletter focused on marketing, public relations, advertising, trends and industry news. Article topics include focus group principles, guided selling, legal/regulatory issues, employee communications, media, brand equity research, focus groups/qualitative research, questionnaire design, couponing, and others.
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The Web site, Arts Marketing.org, has a focus on arts organizations, this site provides general information relating to daily and long term marketing issues. It's National Arts Marketing Project (NAMP), helps arts organizations better understand the marketplace; helps institute long-term systemic change; and enables increased earned income through audience development. Under the Marketing Resources section, users will find practical lessons in marketing with topics that include market segmentation, branding your organization, crafting a persuasive message, paid media, publicity, customer relationship management and more.
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This Web site includes guides on how to write a public service announcement and press release, telephone and email accuracies as well as outreach tools in several areas. It also features its own magazine, entitled Context.
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Know That Urging the General Public to Join Your Advocacy Efforts Can Be Considered Grassroots Lobbying
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Involving the general public in your advocacy campaign can be very effective, but know that this can constitute lobbying if you are communicating to the general public, referring to specific legislation, expressing your views, and asking them to take action to contact a legislator.
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Build a Grassroots Advocacy System to Impact Public Policy
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An effective grassroots advocacy system, with good communication and willing participants, is an essential part of building a constructive relationship with elected officials and having impact on public policy.
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This article provides insight for organizations whose mission may cover difficult issues. Learn how to portray such organizations in a positive light and gain the attention of an audience. Key Terms: marketing and communications, mission, mission planning, planning
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Make Sure Staff and Board Members are Ready for the Media
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Train staff and board members on media readiness and message points. They should be able to easily recite the organization's mission, vision, goals and values.
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