Resources in Collaboration

 

Ad Council | Direct Link

This Web site, the Ad Council, produces distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being, environmental preservation and strengthening families. This site provides tips for developing a PSA, pro-bono PSA development, and research studies such as September 11th Public Opinion Research, the Impact of Public Service Advertising Campaigns, Secrets of Highly Clickable Banners, and more.

Author: Advertising Council

Advertising Principles | Direct Link

This Web site, Advertising Principles converts advertising knowledge into evidence-based principles for the development and testing of any type of advertisement. This site provides case studies, worksheets, and software to help manage and creating an effective advertising campaign.

Author: Wharton School at the University of Pennsylvania | Published: 2001

American Marketing Association | Direct Link

This Web site, the American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. This comprehensive site provides best practices, articles, reports, webcasts and a newsletter focused on marketing, public relations, advertising, trends and industry news. Article topics include focus group principles, guided selling, legal/regulatory issues, employee communications, media, brand equity research, focus groups/qualitative research, questionnaire design, couponing, and others.

Author: MarketingPower, Inc.

Can This Collaboration be Saved? | Direct Link

This article discusses some factors that make collaborations work. Some of those include communication, environment, membership, and structure and process.

Key Terms: collaboration, cooperation, communication, fundamental mission

Author: Mattessich, Paul W. | Published: 2003

Market Research Portal | Direct Link

This Web site has resources about market researchers, market research buyers, and a marketing glossary to help the users from the professional to the academic.

Author: Market Research Portal

Meeting the Collaboration Challenge Workbook: Developing Strategic Alliances Between Nonprofit Organizations and Businesses | Direct Link

This toolkit is in the form of a workbook that focuses on developing strategic alliances between nonprofit organizations and businesses. It can be downloaded for free from this site.

Key Terms advocacy, alliance, building collaboration, collaboration, communication, marketing, mediation, mediator, organizational development, organizational managment, partnership

Author: Peter F. Drucker Foundation for Nonprofit Management | Published: 2002

Multicultural Toolkit | Direct Link

This toolkit which focuses on collaborations with different ethnicities. It specifically focuses on communication patterns, cultural patterns and provides a summary of communication styles and values.

Key Terms: collaboration, diversity, human resources, marketing, marketing and communications, organizational management

Author: Adams, Jerry; Elliot, Candia & Sockalingam, Suganya | Published: 1999

Partnership Toolkit: Tools for Building and Sustaining Partnerships | Direct Link

This toolkit provides information and advice on building and sustaining partnerships with external organizations for the purpose of achieving a common goal(s).

Key Terms: collaboration, goals, marketing, marketing and communications, organizational development, organizational management, planning

Author: Collaboration Roundtable | Published: 2001

PSA Research Center | Direct Link

This Web site, the PSA Research Center, is an information resource vehicle through Goodwill Communications dedicated to public service advertising, social issues marketing, public interest communications and cause marketing. This site provides FAQ, articles and case studies with topics that include financial marketing, media literacy, PSA evaluation, PSA production, TV PSA and more.

Author: Goodwill Communications

Senior Corps Tech Center | Direct Link

This Web site, the Senior Corps Tech Center provides training and technical assistance program established by the Corporation for National and Community Service. Programs such as the Foster Grandparent, Senior Companion, and the Retired and Senior exist to help make meaningful and effective use of technology. This site provides volunteer management information through guides, articles, models and discussion boards with topics covering volunteer data management, volunteer recruitment and volunteer training.

Author: Corporation For National and Community Service | Published: 2001