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This Web site includes information about online fundraising education, credentialing, and international and audiovisual conferences. Free good practice information relating to ethics and standards in fundraising is also provided.
Preferred Practice:
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Practice Fundraising As An Everyday Art
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Everyone in the organization should share responsibility for fundraising; from the secretary, to program staff, to volunteers, to the president of the board.
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Know Your Donor
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People give for different reasons, at different levels and in response to different needs and opportunities - so it is essential to know your organization and to study its donors. Also, do not be afraid to give donors different levels of recognition, depending on what they give.
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Keep Meticulous Records
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Every successful campaign should be well documented, especially for legal and fiduciary reasons. Documentation includes such things as expenses, donation amount, date donation was received, portion of donations that are tax deductible, and donor contact information.
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Thank and Appreciate Donors in a Timely Fashion
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Deposit checks quickly and send out simple, personal thank-you notes.
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Embrace Creative Fundraising Techniques
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Place a "donate now" button on your website; form a strategic partnership with a business that shares your organization's values; include workplace funding in your campaign; try grassroots givers like churches and service clubs; seek gifts in kind from retailers and manufacturers.
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Make Donating to Your Organization A Long-Term Relationship
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Make sure that between solicitations, donors are thanked for past gifts, receive updates on the use of previous gifts, and receive general information about the organization; being a donor should be an ongoing, not an episodic relationship with your organization.
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Spend Money Like Your Donors Would
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Raise enough money to ensure stable programming, but do not raise more money than is needed.
Pitfall:
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Planning Insufficiently
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Don't wait until there is a problem with your fundraising program. Instead, conduct periodic reviews of your fundraising needs, programs, and capabilities.
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Not Stewarding Current Donors
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Donors don't just want your thanks, they also want information, feedback, and involvement.
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Failing to Inform, Educate, and Motivate Donors
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An uninformed, uneducated, and unmotivated donor is one who will probably not make future gifts.
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This article explains how blogging is becoming popular among organizations as an effective online fundraising tool. Key Terms: blogging, fundraising, fundraising activities, Internet, online fundraising, technology, written communication
Preferred Practice:
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Embrace Creative Fundraising Techniques
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Place a "donate now" button on your website; form a strategic partnership with a business that shares your organization's values; include workplace funding in your campaign; try grassroots givers like churches and service clubs; seek gifts in kind from retailers and manufacturers.
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This software helps to increase fundraising revenue and engage your nonprofit market to create a much higher visibility for your auctions and fundraising activities. Key Terms: financial management, fundraising, fundraising activity, fundraising software, online, fundraising, raise awarness, technology
Preferred Practice:
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Embrace Creative Fundraising Techniques
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Place a "donate now" button on your website; form a strategic partnership with a business that shares your organization's values; include workplace funding in your campaign; try grassroots givers like churches and service clubs; seek gifts in kind from retailers and manufacturers.
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This article discusses obstacles in using email to reach potential donors and volunteers, and tips for writing effective email to get around obstacles. Key Terms: advocacy, communication, effective email, financial management, fundraising, marketing, online campaign, online fundraising, spam, technology
Preferred Practice:
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Consistently Use Your URL in Marketing and Branding Efforts
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Your logo and intuitively recognizable Web site address should be placed on every digital and promotional document with efforts made to link to partnering organization sites. Ask them to link to you, too.
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