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This Web site includes information about online fundraising education, credentialing, and international and audiovisual conferences. Free good practice information relating to ethics and standards in fundraising is also provided.
Preferred Practice:
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Practice Fundraising As An Everyday Art
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Everyone in the organization should share responsibility for fundraising; from the secretary, to program staff, to volunteers, to the president of the board.
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Know Your Donor
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People give for different reasons, at different levels and in response to different needs and opportunities - so it is essential to know your organization and to study its donors. Also, do not be afraid to give donors different levels of recognition, depending on what they give.
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Keep Meticulous Records
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Every successful campaign should be well documented, especially for legal and fiduciary reasons. Documentation includes such things as expenses, donation amount, date donation was received, portion of donations that are tax deductible, and donor contact information.
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Thank and Appreciate Donors in a Timely Fashion
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Deposit checks quickly and send out simple, personal thank-you notes.
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Embrace Creative Fundraising Techniques
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Place a "donate now" button on your website; form a strategic partnership with a business that shares your organization's values; include workplace funding in your campaign; try grassroots givers like churches and service clubs; seek gifts in kind from retailers and manufacturers.
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Make Donating to Your Organization A Long-Term Relationship
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Make sure that between solicitations, donors are thanked for past gifts, receive updates on the use of previous gifts, and receive general information about the organization; being a donor should be an ongoing, not an episodic relationship with your organization.
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Spend Money Like Your Donors Would
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Raise enough money to ensure stable programming, but do not raise more money than is needed.
Pitfall:
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Planning Insufficiently
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Don't wait until there is a problem with your fundraising program. Instead, conduct periodic reviews of your fundraising needs, programs, and capabilities.
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Not Stewarding Current Donors
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Donors don't just want your thanks, they also want information, feedback, and involvement.
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Failing to Inform, Educate, and Motivate Donors
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An uninformed, uneducated, and unmotivated donor is one who will probably not make future gifts.
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This article lists four fundraising responsibilities that every nonprofit board member has: to make a financial contribution, to solicit donations, to assist with recruiting new board members, and to oversee organizational fundraising efforts. Key Terms: board development, financial management, fundraising, fundraising consultants, fund development, governance, roles and responsibilities
Preferred Practice:
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Practice Fundraising As An Everyday Art
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Everyone in the organization should share responsibility for fundraising; from the secretary, to program staff, to volunteers, to the president of the board.
Pitfall:
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Having Board Members Who Do Not Give
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All board members should be asked to make a monetary contribution in accordance with their abilities to give.
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This article is a two-part series which suggests reframing the fundraising conversation to one where the mission and organization are put first and the money last. Key Terms: board development, financial management, fundraising, fund development, governance, management
Preferred Practice:
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Practice Fundraising As An Everyday Art
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Everyone in the organization should share responsibility for fundraising; from the secretary, to program staff, to volunteers, to the president of the board.
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Thank and Appreciate Donors in a Timely Fashion
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Deposit checks quickly and send out simple, personal thank-you notes.
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