| |
|
This Web site includes downloadable training resources that address all stages of planning and executing an advocacy campaign. It features resources in strategy, media campaigns, and sustainability that contribute to making social justice leadership strategic, effective, and sustainable in pursuit of a just world.
Preferred Practice:
-
Use An Outside Lobbyist As Part of Your Advocacy Campaign
-
After you have created an internal public policy program within your organization, using an outside lobbyist can be an effective strategy.
Pitfall:
-
Not Having a Comprehensive, Balanced Approach in Your Advocacy Campaign
-
Be careful not to rely too much on technical and policy expertise without establishing the sort of grassroots constituent support likely to move individual elected officials; at the other extreme, be careful not to rely only on grassroots constituent support without the technical and policy expertise needed to fashion strong arguments and win influential allies, such as editorial boards.
-
Relying on an Outside Lobbyist for Most of Your Advocacy Activities
-
Though outside lobbyists can be an important part of your team, they do not take the place of developing an active grassroots public policy program within your organization.
|
|
|
|
|
|
|
|
|
|
|