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This article discusses seven key concepts for using the Internet to impact grassroots advocacy. Key Terms: advocacy, communication, constituency,development, grassroots advocacy, online advocacy, public policy
Preferred Practice:
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Build a Grassroots Advocacy System to Impact Public Policy
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An effective grassroots advocacy system, with good communication and willing participants, is an essential part of building a constructive relationship with elected officials and having impact on public policy.
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This book addresses the laws governing Internet advocacy, from voter education Web sites to email action alerts. It provides support for any online advocacy campaign. Key Terms: 501 (c) 3, advocacy, civic engagement, communication, effective email, legal consideration, lobbying, marketing, online advocacy, qualified nonprofit corporation, voter education
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This article provides key metrics and benchmarks of using the Internet as a key tool for communication focusing on advocacy, fundraising and email. Key Terms: advocacy, budget, civic engagement, effective email, financial management, financial reporting, fundraising, lobbying, marketing and communication, online advocacy, online fundraising, technology
Preferred Practice:
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Train Your Staff and Board Members to Track Their Advocacy and Lobbying Expenditures Using Time Sheets
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When managing your grassroots network, it is helpful to build an internal system that allows for the tracking and monitoring of advocacy and lobbying activities of all involved.
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This tutorial features The Virtual Activist, a comprehensive online training course on the use of technology for organizing and advocacy. It also supplies readers with a variety of quick tips within its NetAction Notes section. Key Terms: action alert, activist, advocacy, call to action, communication, fundraising, mailing list, media relations, networking, online media, technology planning
Preferred Practice:
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Know That Urging the General Public to Join Your Advocacy Efforts Can Be Considered Grassroots Lobbying
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Involving the general public in your advocacy campaign can be very effective, but know that this can constitute lobbying if you are communicating to the general public, referring to specific legislation, expressing your views, and asking them to take action to contact a legislator.
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Use An Outside Lobbyist As Part of Your Advocacy Campaign
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After you have created an internal public policy program within your organization, using an outside lobbyist can be an effective strategy.
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Build a Grassroots Advocacy System to Impact Public Policy
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An effective grassroots advocacy system, with good communication and willing participants, is an essential part of building a constructive relationship with elected officials and having impact on public policy.
Pitfall:
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Relying on an Outside Lobbyist for Most of Your Advocacy Activities
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Though outside lobbyists can be an important part of your team, they do not take the place of developing an active grassroots public policy program within your organization.
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This book offers tips and techniques that provide guidance on the legal ramifications of Internet business activities, charitable giving administration, fundraising activities, lobbying and political campaigns, and more. Key Terms: access, advocacy, communication, funding, Internet, legal consideration, marketing, nonprofit law, online advocacy, program advancement
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