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This software is an online advocacy action alert system designed to mobilize activists by email. From this site, the user can select from hundreds of environmental issues and send a handcrafted fax or email message to elected officials, corporate leaders and other important decision makers. Key Terms: advocacy, advocacy software, civic engagement, communication, networking, online activism, technology
Preferred Practice:
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Understand That No One Person Can Bring About An Important Policy Change
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Being an effective lobbyist or advocate means being a team player.
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This article discusses ideas and actions to effectively use email lists and Web sites for advocacy online. Key Terms: action alerts, advocacy, effective email, civic engagement, communication, content database, marketing, networking, online networking, technology, Web site content
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This course teaches communication, lobbying, research, and many more skills needed to become an effective advocate. Key Terms: advocacy, communication, congress, effective communication, lobby, lobbying, media relations, message, political system
Preferred Practice:
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Use An Outside Lobbyist As Part of Your Advocacy Campaign
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After you have created an internal public policy program within your organization, using an outside lobbyist can be an effective strategy.
Pitfall:
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Relying on an Outside Lobbyist for Most of Your Advocacy Activities
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Though outside lobbyists can be an important part of your team, they do not take the place of developing an active grassroots public policy program within your organization.
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Limiting Your Impact by Not Clearly Distinguishing Lobbying Activities from Advocacy Activities
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Advocacy refers to any activity that attempts to change government policy, while lobbying is a subset of advocacy that aims to influence specific legislation, which means it is aimed at a legislative body.
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This article explains the importance of social capital, networks and civic engagement in a community, and how voter education can increase all of these. Key Terms: advocacy, communication, community engagement, lobbying, networks, social capital, social change, social networks, voters
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