Web Advertising: It's All About the Click Thrus!
This article discusses how the number of click thrus a campaign generates can be used as a measurement of success. The article also discusses several marketing methods such as email marketing, co-registration, search engines, pay per click, and banner ads.Key Terms: advertising, campaign, email marketing, marketing, marketing and communications, technology
http://www.marketingsource.com/articles/view/2286
Author: Davis, Rod
Published: 2003