Nonprofit Good Practice Guide

Johnson Center at Grand Valley State University

Market Your Mission, Don't Sell Your Organization

This article addresses the adage "that good works sell themselves" and how to move beyond that belief and actively undertake selling the community on a worthy program.

Key Terms: community involvement, marketing and communications, mission, planning

http://www.leetassociates.com/pub_Market_Your_Mission.htm

Author: Rebecca Leet & Associates
Published: 1996