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Keep the Money Coming: A Step-by-Step Strategic Guide to Annual Fundraising

This book is divided into four major parts that provide descriptions of how to get the most from annual giving programs.

Key Terms: annual fundraising, annual giving programs, annual campaign, fundraising, fundraising activities, giving programs

Author: Graham, Christine

Preferred Practices

Not-for-profits must keep accurate records on income and expenses as well as pledges, donor files, prospect lists, and in-kind gifts.

Source:
Adapted From: Are You Making Fundraising Mistakes? by Bill J. Harrison