Nonprofit Good Practice Guide

Johnson Center at Grand Valley State University

Internet Advocacy: Rallying Support

This article discusses how to use the Internet as a way to reach constituents. The article offers tips on email, how to effectively use a Web site, when to use the Internet as an advocacy tool, and more.

Key Terms: advocacy, communication, online advocacy, online communication, target audience

http://www.policylink.org/AdvocatingForChange/Internet/default.html

Author: PolicyLink