for

Association of Fundraising Professionals

This Web site includes information about online fundraising education, credentialing, and international and audiovisual conferences. Free good practice information relating to ethics and standards in fundraising is also provided.

http://www.afpnet.org

Author: Association of Fundraising Professionals

Preferred Practices

Spend Money Like Your Donors Would

Pitfalls

Failing to Inform, Educate, and Motivate Donors

View all Practices & Pitfalls »

Common Pitfalls

Failing to Inform, Educate, and Motivate Donors

An uninformed, uneducated, and unmotivated donor is one who will probably not make future gifts.

Source:
Adapted From: Are You Making Fundraising Mistakes? by Bill J. Harrison

Nonprofit Good Practice Guide

Johnson Center at Grand Valley State University

Association of Fundraising Professionals

Preferred Practices

Pitfalls

Preferred Practice

Spend Money Like Your Donors Would

Common Pitfalls

Failing to Inform, Educate, and Motivate Donors

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