Arts Marketing
The Web site, Arts Marketing.org, has a focus on arts organizations, this site provides general information relating to daily and long term marketing issues. It's National Arts Marketing Project (NAMP), helps arts organizations better understand the marketplace; helps institute long-term systemic change; and enables increased earned income through audience development. Under the Marketing Resources section, users will find practical lessons in marketing with topics that include market segmentation, branding your organization, crafting a persuasive message, paid media, publicity, customer relationship management and more.
http://www.artsmarketing.org
Author: Arts & Business Council, Inc.