American Marketing Association
This Web site, the American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. This comprehensive site provides best practices, articles, reports, webcasts and a newsletter focused on marketing, public relations, advertising, trends and industry news. Article topics include focus group principles, guided selling, legal/regulatory issues, employee communications, media, brand equity research, focus groups/qualitative research, questionnaire design, couponing, and others.
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Author: MarketingPower, Inc.