Nonprofit Good Practice Guide - Resources

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A Nonprofit's Guide to the Blogosphere \| Direct Link This article describes how an organization can best use information provided on blogs, and how to promote a blog. Ideas are provided on how organizations can create useful blogs. Key Terms: blog, blogger, marketing, online communication, technology Author: TechSoup.org \| Published: 2006
Beth's Blog: How Nonprofits Can Use Social Media \| Direct Link This blog provides examples, links and ideas for nonprofits in the usage of social media. A listing of nonprofit technology bloggers is also available. Author: Kanter, Beth
Blogging as an Effective Fundraising Strategy \| Direct Link This article explains how blogging is becoming popular among organizations as an effective online fundraising tool. Key Terms: blogging, fundraising, fundraising activities, Internet, online fundraising, technology, written communication Published: 2005 Preferred Practice: Embrace Creative Fundraising Techniques Place a "donate now" button on your website; form a strategic partnership with a business that shares your organization's values; include workplace funding in your campaign; try grassroots givers like churches and service clubs; seek gifts in kind from retailers and manufacturers. Source: Joel J. Orosz, Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership
Podcasting: A New Voice on the Net \| Direct Link This manual provides directions on creating, posting and promoting podcasts. It also describes how podcasts can be effectively used by nonprofit organizations. Key Terms: broadcasting, marketing, new media, online communication, podcast, RSS feed, technology Author: TechSoup.org \| Published: 2005
Ready to Start Blogging? \| Direct Link This article provides the basic guidelines for creating a blog. Helpful tips are provided on aspects that might otherwise be forgotten by first time bloggers when creating and maintaining a blog. Key Terms: blog, blogging, marketing, new media, online communication, permalink, RSS feed, technology Author: TechSoup.org \| Published: 2005
Share Your Nonprofit's Videos with the World \| Direct Link This article describes how an organization can use online videos as a marketing tool on popular video sharing sites. Tips are provided on how to make the process of creating and uploading videos simpler; as well as warning about copyright violations. Key Terms: increase exposure, marketing, new media, online communication, Public Service Announcements (PSA), technology, video-sharing Author: TechSoup.org \| Published: 2006 \| Submitted by: Ashima Saigal
Should Your Nonprofit Launch a Blog? \| Direct Link This article provides a definition of the term "blog", examples of nonprofit organizations that use weblogs, and ways to incorporate the use of blogs in your own organization. Key Terms: blog, blogger, marketing, new media, online communication, RSS format, target audience, technology Author: Nancy Schwartz & Company \| Published: 2004
Understanding Video-Sharing Sites' Terms of Service \| Direct Link This article explains how nonprofits need to understand the different licensing terms, privacy terms, and content guidelines before posting a video online. Different links to post videos are provided as well. Key Terms: licensing terms, marketing, new media, online communication, privacy terms, technology, video-sharing Author: TechSoup.org \| Published: 2007